Roe & Co is a premium Irish whiskey brand known for its smooth and contemporary flavor profile. Launched by Diageo in 2017, the brand pays homage to the historic George Roe & Co Distillery, which was once a cornerstone of Irish whiskey production in the 19th century.

Roe & Co is crafted using a blend of malt and grain whiskeys, aged in bourbon casks to impart rich vanilla and fruit flavors. The result is a well-balanced spirit with notes of creamy vanilla, soft spice, and orchard fruits, complemented by a silky texture.

The brand is also notable for its modern approach to whiskey, focusing on versatility and mixability, making it an excellent choice for both sipping neat and in cocktails. The sleek, stylish bottle design reflects its contemporary appeal, while its heritage ties to Dublin’s whiskey-making tradition offer a nod to the past.

Roe & Co’s distillery, located in the heart of Dublin’s Liberties district, is housed in a beautifully repurposed power station and serves as both a production facility and a visitor experience, offering whiskey tours, tastings, and cocktail-making classes.